Cookie Policy

Our website uses a technology called “cookie” in order to obtain information about the use of the website, improve the user experience and ensure its proper functioning.

Cookie Definition

A “cookie” is a small piece of text that websites send to the browser and that is stored on the user’s terminal (computer or mobile device). These files are intended to store data that can be updated and retrieved by the entity responsible for its installation. Thus, each time the user visits the same website again, the browser retrieves the file and sends it to the website’s server. Cookies have several functions, including collecting information about the user’s preferences and remembering it, and in general, making the website easier for the user to use by making the site more useful by personalizing its content.

Cookies can be classified based on different parameters:

  1. -Ownership: Own cookies and third-party cookies: depending on the entity that manages the domain from which the cookies are sent and the data obtained is processed.
  2. – Duration: Session cookies and persistent cookies: according to the period of time they remain stored on the user’s terminal.
  3. – Purpose: Technical cookies, personalization cookies, analysis cookies, advertising cookies, behavioral advertising cookies, in accordance with the purpose for which the data obtained are processed.
  • Technical cookies: These are those that allow the user to navigate through the website or application and use the different options or services that exist therein. For example, controlling traffic and data communication, identifying the session or accessing restricted access web parts.
  • Personalization cookies: These are those that allow the user to access the service with some general characteristics predefined in their terminal or defined by the user themselves. For example, the language, the type of browser through which they access the service or the selected content design.
  • Analytics cookies: These are cookies that, whether processed by us or by third parties, allow us to quantify the number of users and thus perform a statistical analysis of the use made by users of the service offered. To do this, we analyse your browsing on our website to improve the range of products or services we offer you.
  • Advertising cookies: These are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included on a website, application or platform from which the requested service is provided based on criteria such as the edited content or the frequency at which the advertisements are displayed.
  • Behavioural advertising cookies: These cookies allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included on a website, application or platform from which the requested service is provided. These cookies store information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.

Cookies used on our website

Our website uses both our own cookies, which are sent to your computer and managed exclusively by us for the best functioning of the website, and third-party cookies, which serve as an analysis tool for the interaction of users with our website. Thanks to them, we obtain information that can help improve navigation and provide a better service to users and customers.

Our website uses both temporary session cookies and persistent cookies. Session cookies store data only while the user is accessing the website, and persistent cookies store data on the device so that they can be accessed and used in more than one session.

Specifically, the cookies used on our website that are not technical or personalization cookies, and therefore require user consent, are:

Nombre Holder Purpose Duration

_ga

_ga_xxxxxxxxxx

_gid

_gat_gtag_UA_xxxxxxxxxx

 

.cafecrem.com

Analytics:

§ Generate a unique user identifier, which is used to count how many times a user visits the site, as well as the date of the first and last time the user visited the website. Record the date and time of access.

§ Check the need to keep a user session open or create a new one.

§ Identify the user’s session, to collect the approximate geographic location of the computer accessing the website for statistical purposes.

More info: Google LLC. (Google Analytics)

_ga: 13 months

_ga_ xxxxx…: 13 months

_gid: 24 hours

_gat_gtag_UA_x…:2 minutes

_fbp .cafecrem.com

Advertising:

Used to deliver a series of advertising products such as real time bidding from third party advertisers.

More info: Facebook (META)

_fbp: 3 months
gcl_au .cafecrem.com

Analytics:

Provided by Google Tag Manager for testing advertising efficiency on websites that use their services.

3 months

pys_landing_page

last_pys_landing_page

pysTrafficSource

last_pysTrafficSource

pys_start_session

pys_first_visit

pys_session_limit

.cafecrem.com

Analytics/Advertising:

 

Used to facilitate the ‘PixelYourSite’ plugin which manages analytics and advertising services.

pys_landing_page: 7 days

last_pys_landing_page: 7 days

pysTrafficSource: 7 days

last_pysTrafficSource: 7 days

pys_start_session: session

pys_first_visit: 7 days

pys_session_limit: 2 hours

ar_debug .doubleclick.net

Márketing:

 

Used to store and track conversions

ar_debug: 1 month
ajs_anonymous_id .cafecrem.com

Analytics:

It is used for analytics and helps count how many people visit a particular site by tracking whether people have visited the site before.

ajs_anonymous_id: session

For more information about this third party’s cookies, you can click on the link in its name.

 

Finally, plug-in cookies are also used for sharing social content.

 

Consent

Consent for the use of the aforementioned cookies, for the periods indicated and under the conditions contained in this Cookie Policy, will be obtained by accepting the initial notice of information about cookies that is displayed when our website loads.

The use of Google analytics cookies (including YouTube cookies) and Facebook marketing cookies involves a transmission of data to these companies located in the United States of America. The United States and the European Union have a Privacy Framework Agreement approved by Commission Implementing Decision of 10.7.2023 in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council. Further information can be found in Google’s privacy policy and on Meta (facebook).

 

Withdrawal of consent

The user may withdraw his/her consent to the use of cookies at any time. To do so, he/she may use the button on the website provided for this purpose or delete the cookies from his/her browser.

 

How to disable cookies in major browsers?

Although it may vary slightly from one browser version to another, the cookie policy settings for the most commonly used browsers are as follows:

 

In addition, you can also manage the cookie storage in your browser through tools such as the following:

Cookie Policy Update

This website may modify this Cookie Policy, so we recommend that you review this policy each time you access our website to be properly informed about our use of cookies.

 

August 2024

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